The visionary spirit behind Medz Média.

Representative of highway advertising solutions.

Formerly OAIQ (L’Organisation des Afficheurs Indépendants du Québec).

In March 2019, as a passionate entrepreneur from the Montreal area managing multiple dynamic LED billboards, I had the intuition that, by uniting the strengths of advertising display providers across Quebec and Canada, we could offer solid representation to advertisers and media placement agencies.

Mission accomplished, our objective is simple: to enable small, medium and large
companies to invest in their visibility and communicate effectively with their customers.

Frédéric Charland, Founder.

Frédéric Charland
Affichage en bordure d'autoroute
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Your trusted partner in outdoor advertising.

For SMEs, large corporations and marketing agencies looking for an effective advertising presence.

Starting out as a local network, we quickly expanded nationally to meet the growing needs of companies looking to strengthen their presence.

Thanks to our approach based on proximity, flexibility and tailor-made solutions, we optimize the impact of your advertising campaigns.

Always striving for innovation, Medz Média is constantly evolving to offer ever more effective outdoor advertising services.

Frequently asked questions.

How much does outdoor advertising cost?
It all depends on the duration and the desired location. It can range from a few cents per CPT (starting at $0.89/CPT) to several dollars per CPT.
What are the benefits of highway advertising?
It’s a powerful tool for reaching a large and diverse audience, while offering an excellent return on investment.

It’s just as suitable for major brands looking to boost their brand awareness as it is for local businesses looking to attract a geographically targeted clientele.

How much does poster printing cost?

From $1,000 to $3,500, and the price includes:

High-quality banner printing (lasts from 1 to 3 years, depending on the fabric).
Installation on the display panel.

Rates vary according to canvas size and quality.

What does CPT mean?
In display advertising, CPT stands for “cost per thousand” (“thousand” referring to 1,000 impressions or views).

It’s a measure commonly used to indicate how much an advertiser should pay for its ad to be seen 1,000 times by users or passers-by.

For example, if the CPT of a billboard is $1, this means that the advertiser pays $1 for every 1,000 people who see the poster.

This is a key indicator for measuring the effectiveness and cost of the advertising campaign in relation to reach.

Where’s the best place to display?
The best place depends on your target and your message. For maximum impact, it’s
best to choose high-traffic locations where your audience is captive and has time to
notice and absorb your ad.

Contact us for personalized advice.

What is the minimum duration of a billboard advertising campaign?

We recommend 4 weeks to ensure effective repetition of the message.