by Frederic Charland | Jun 9, 2026 | Anglais, Efficacity
Understanding the Real Reach of Outdoor Advertising One of the most common questions we receive at MEDZ Média is simple: “How many people will see my ad?” It’s an excellent question. When a business invests in an advertising campaign, it naturally...
by Frederic Charland | May 26, 2026 | Anglais, Efficacity
You have an advertising budget to invest. A colleague tells you to “do Facebook.” Another swears by roadside billboards. Who’s right? The real answer is more nuanced — and it depends on what you want to achieve. Facebook Ads and outdoor advertising...
